The present decade is characterized by intense competition in the business world. Most of the companies operate in a swirl of social, ethical, global, political, ecological and technological change that produces both opportunities and challenges. Business firms are organizations that are engaged in making a product or providing a service for profit. In this globalized era, trade and financial flows integrate the world economy, culture and politics with the support of technology. The current phase of technology is the information society, which emphasizes on the use and transfer of knowledge and information to enhance the business activities in the society. In this process, there are various profitable opportunities to explore on the one hand and challenges to be faced on the other, by these business organizations. To meet its commitments to multiple stakeholders, a business unit has to strike a proper balance between its social, legal and economic obligations. This seminar throws light on various activities performed and organized by the business organizations to meet the needs and wants of the stakeholders at various levels. It also emphasizes on the role to be performed by the business organizations to conduct their businesses as per ethical norms.
SUB THEMES
1. Business Management
- ICT in Business
- Corporate Social Responsibility
- Sustainable growth and development
- Laws Governing Business
- Private Equity in various businesses
2. Marketing
- Digital Marketing
- Green Marketing
- Rural Marketing
- Social Marketing
- Retail Marketing
3. Banking and Finance
- Financial Engineering
- Financial Inclusion
- Rural Retail Banking in India
- Ethical Banking
- Role of Commercial Banks in Economic Development
4. Accounting
- Human Resource Accounting Practices in India
- Environment Accounting related to sustainable development
- Accounting information an important managerial tool for decision making
- Emerging Auditing Practices
- Mergers and Acquisition
Important Dates
- Last date for Abstract Submission – 6 July, 2015
- Last date for Submission of Full Paper along with registration fees – 3 August, 2015
- Seminar dates –11 and 12 September, 2015
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